Meetwise is a social media application that solves the problem of “identifying the optimal location and determining the activities for a large gathering of friends.”

When many friends decide to meet, they may have trouble in finding the spot equally distant for everyone to reach and in deciding what the group should do. When the users input the locations of their friends, the app will provide them with the best geographical options and generate a list of things for the group to do.

When a large group of friends plan to gather, they may have difficulty in selecting the location that works best for everyone. Also, determining the activities at the gathering may be arduous because opinions will vary widely among the members of any large group. In short, what are some efficient ways to find the best location that is fair for everyone and discover what activities everyone will enjoy at that location?

Product Goal
‍The product goal is to enable users to identify the ideal location for all group members to reach and decide the activities for the group to do there. 

‍Business Goal
‍The business goal is to create an app that focuses on the needs friends have when gathering in a large group. The app is designed to facilitate the process of finding the ideal destination for everyone to go and planning the activities best suited for all members of the group.

Young adults who find it difficult to select the destination that is equally easy for each person to reach and agree on what to do at that location

About
- An extroverted, social person
- Age 26, college educated
- Lives in New York, NY
- Works as a product designer

Behavior
- Grabs dinner with friends after work on weekdays
- Loves going to different restaurants and trying new menus
- Loves going shopping and going to the movies on weekends with friends
- Has friends who live far away from her place
- Usually takes public transportations to meet with friends 

Needs & Goals
- Looks for a place to meet that is geographically centralized for her and her friends
- Doesn’t want her friends to drive many hours and get exhausted just to grab dinner with her
- Wants to quickly find a good restaurant that she and all of her friends will love
- Wants to be more decisive when settling on where to meet and what to do with her friends
- Wants to make sure she listens to all of her friends’ opinions about where to meet and what to do

About
- An active, social person
- Age 32, college educated
- Lives in San Francisco, CA
- Works as a fashion designer

Behavior
- Loves doing outdoor activities like surfing with a large group of friends every weekend
- Usually grabs dinner with friends after doing outdoor activities on weekends
- Becomes indecisive when he has to select a restaurant among the many great places available
- Usually drives to the meeting point to meet up with friends
- Feels bad when one of his friends has to drive many hours and be worn out just to see him

Needs & Goals
- Looks for a spot to do activities that is equally distant from his place and the places of his friends
- Looks for a restaurant that is centrally located for all of his friends
- Wants to try new types of outdoor activities with friends
- Tries to listen to every single friend’s opinion when deciding what outdoor activities to do
- Hopes to minimize miscommunication when talking in a large group of friends

To better understand the users, I interviewed eight people of different professions, aging 21 to 40. The interview was structured with open-ended questions to make sure they share all aspects of their habits and pain points. 

Assumption 1
People like to meet up with their friends at a place that’s equally distant from each one. 

Finding 1
Most interviewees meet up with their friends at a centralized location. It's a large group. However, interviewees who are meeting up with just one friend say they don’t mind going somewhere near the friend’s place even though it takes a long time to get there.

Assumption 2
People face difficulties when they try to plan activities for a large gathering of friends because everyone wants to do something different.

Finding 2
The interviewees believe that in large groups, the introverts tend not to voice their opinions. In this case, making everyone vote for what activities they want to do via a poll will allow everyone to take part in the decision making.

Assumption 3
The more people there are, the more likely miscommunication can happen.

Finding 3
The interviewees believe that using a group chat or poll can reduce miscommunication. In a group chat, people can leave their opinions. When they are not sure if they correctly remember what others have said, they can always refer to the group chat. They can also look at the poll results to see what each person has voted for.

Create an app to help users save time and energy by finding the centralized geographical location and helping them make decisions about what activities to do there.

I conducted the user testing with eight people. Based on the feedback, I made revisions to the design, improving the flow and making the app more user-friendly.